Google Video Advertising Certification
Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
Cost-per-thousand impression and Maximize Clicks
Target impression share and cost-per-view
Cost-per-click and target return on ad spend
Max Conversions and target cost-per-acquisition
Correct Answer
Max Conversions and target cost-per-acquisition