Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 11 of 21
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
4 answer options
Which of YouTube’s awareness ad formats uses a skippable in-stream format?
4 answer options
Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
4 answer optionsMultiple correct
Which data can you uncover by running a creative experiment using Brand Lift?
4 answer options
Which TrueView ad format is optimized for product awareness?
4 answer options
Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
4 answer options
Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
4 answer options
Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
4 answer options
Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
7 answer options
Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
4 answer options
Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?
4 answer options
Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
4 answer options
Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
5 answer optionsMultiple correct
What counts as a view-through conversion in a TrueView for action campaign?
4 answer options
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct
Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
4 answer options
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
4 answer options
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
4 answer options
Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?
4 answer options
Aside from conversion tracking, what’s a requirement for using store visits?
4 answer options