Google Video Advertising Certification
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale
Surveys to validate results
Signals to understand audience characteristics
Emails to sign users up
Correct Answer
Emails to sign users up