An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

Question

Accepted Answer

By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

Answer

By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

Answer

By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Answer

By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.