Google Shopping Ads Certification
Master Shopping campaigns, product feeds, Merchant Center, and Performance Max
460 practice questions
Page 4 of 23
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
4 answer options
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
4 answer options
Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
4 answer options
What can automated bidding help an advertiser improve?
4 answer options
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
4 answer options
What’s an example of an omnichannel goal?
4 answer options
How do Performance Max campaigns work?
4 answer options
Which three benefits are associated with a Performance Max campaign? Choose three. Select 3 Correct Responses
4 answer optionsMultiple correct
You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
4 answer options
You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
4 answer options
Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two. Select 2 Correct Responses
7 answer optionsMultiple correct
When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
4 answer options
You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
4 answer options
In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct Responses
4 answer optionsMultiple correct
A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
4 answer options
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
4 answer options
What is a valid recommendation that the Performance Planner can provide?
4 answer options
Why is using the performance targets feature after utilizing the Performance Planner recommended?
4 answer options
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
4 answer options
Which factors should an advertiser consider when deciding on a bidding strategy?
4 answer options