Google Shopping Ads Certification
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
Revenue-focused bidding
Correct Answer
Revenue-focused bidding