Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 9 of 14
If a display ad has been disapproved, how do you submit a request for another review?
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Managed placements allow advertisers to:
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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
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An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do?
4 answer options
Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
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The dynamic remarketing tag collects data such as:
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You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
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Why is it recommended to separate Display Network campaigns from Search Network campaigns?
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Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
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Which remarketing list segment will typically have the highest volume of viewers?
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If an advertiser chooses to run ads in image formats, Google will:
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Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
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What targeting options are available on the Display Network? (Choose 2)
4 answer optionsMultiple correct
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
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James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
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Which ad format is recommended for driving action?
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What are the key benefits of using the Google Display Network? (Choose 2)
4 answer optionsMultiple correct
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
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Which ad format is recommended for building awareness?
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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
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