Google Display Ads Certification
Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Cost-per-view (CPV)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-day (CPD)
Target return on ad spend (ROAS)
Correct Answer
Target return on ad spend (ROAS)