Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 7 of 14
What’s provided by Responsive Display Ads?
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What’s a characteristic of Responsive Display Ads?
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Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
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Which statement is true about the value of Google Display Ads?
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Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
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Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
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What’s one benefit of using responsive display ads?
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Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
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How does Google Display ads grow marketing results for advertisers?
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What is a key benefit of Smart Display campaigns?
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An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
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What’s a key benefit of Responsive Display Ads?
5 answer optionsMultiple correct
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
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Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
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Which of the following matches a benefit of machine learning?
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If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:
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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her
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When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:
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Targeting by topic is a good strategy if your client wants to:
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