Google Display Ads Certification
Which of the following matches a benefit of machine learning?
Alleviates the strain on marketing resources by creating manual tasks.
Tailors bids to each machine, using relevant signals present at auction time.
Considers new and old signals to evaluate repeat user intent.
Algorithmically helps set the appropriate bid for each and every auction.
Correct Answer
Algorithmically helps set the appropriate bid for each and every auction.