Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
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A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
4 answer options
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
5 answer optionsMultiple correct
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
4 answer options
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
5 answer optionsMultiple correct
Which of the following examples are suited for responsive display ads? (Select two) Select 2 Correct Responses
4 answer optionsMultiple correct
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
4 answer options
A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
4 answer options
Colin is planning out a new Google Display Ads campaign with the "Build awareness" marketing objective in mind. Why would Colin choose "Build awareness" as his marketing objective? - Latest Question Answers of Google Certification Exams
4 answer options
What's an advantage of using Responsive Display Ads? - Latest Question Answers of Google Certification Exams
3 answer options
Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin's marketing goals? - Latest Question Answers of Google Certification Exams
4 answer options
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
3 answer options
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
4 answer options
Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
4 answer options
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
4 answer options
Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
2 answer optionsMultiple correct
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) - Latest Question Answers of Google Certification Exams
7 answer options
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
5 answer optionsMultiple correct
Thelma is the marketing director for an online toy store. She's creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? - Latest Question Answers of Google Certification Exams
4 answer options
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? - Latest Question Answers of Google Certification Exams
4 answer options
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?
5 answer optionsMultiple correct