Google Display Ads Certification
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
Select all correct answers
Enhanced CPC (cost-per-click)
Cost per engagement
Viewable CPM (cost-per-thousand impressions)
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)
Correct Answers
Target CPA (cost per acquisition)
Target ROAS (return on ad spend)