Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 13 of 14
An advertiser would benefit from using affinity audience targeting if they want to reach people:
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Which functionality applies to HTML5 ads?
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What can you do by creating a separate campaign that’s targeted only to the Display Network?
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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
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Frequency capping gives advertisers the ability to specify a limit to the number of:
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Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.
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Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
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Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?
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In-market audience targeting consists of people:
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An ad’s Quality Score on the Google Display Network will affect:
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In order to use Conversion Optimizer, an advertiser must:
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What’s something you can do in Ad gallery to enhance a dynamic display ad?
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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
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Which tool works best to help advertisers automatically find and bid on relevant placements?
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What’s a best practice for creating an effective ad using the Ad gallery?
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A custom Lightbox ad must have a format hosted in:
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Which is a method for evaluating performance of engagement ads created with the Ad gallery?
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Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
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An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
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Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?
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