Google Display Ads Certification
Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.
track the IP addresses of the users who saw the ad
measure the number of conversions that are associated with ad impressions
track the number of users who saw the ad but did not convert
measure the number of potential clicks that are associated with ad impressions
Correct Answer
measure the number of conversions that are associated with ad impressions