Google Display Ads Certification
Learn display advertising, audience targeting, responsive ads, and performance measurement
263 practice questions
Page 10 of 14
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
4 answer options
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
4 answer options
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
4 answer optionsMultiple correct
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
4 answer options
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
4 answer options
When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
4 answer options
Where can you place a client’s image and video ads?
4 answer options
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
4 answer options
An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.
4 answer options
An advertiser who wants to target specific categories of video content on the Google Display Network should:
4 answer options
Which manual bidding strategy can you use to increase your reach?
4 answer options
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount?
4 answer optionsMultiple correct
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
4 answer options
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
4 answer options
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
4 answer options
When should you use automated bidding?
4 answer options
Your client has a Mexican restaurant and wants to increase brand awareness in the local community
4 answer options
Cost-per-thousand impressions (CPM) bidding is only available for:
4 answer options
On the Display Network, enhanced cost-per-click (ECPC) automatically:
4 answer options
Which is a benefit of using a Lightbox ad?
4 answer options