AC
Google Display Ads Certification

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Cost-per-acquisition (CPA/CO)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Cost-per-click (CPC)

Correct Answer

Viewable cost-per-thousand impressions (vCPM)

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