Where is the bid status, performance trend over time, and conversion delay reporting found?
Correct Answer
In the bid strategy report
Why is this the correct answer?
The bid status, performance trend over time, and conversion delay reporting are all found in the bid strategy report. The bid strategy report in Google Ads provides a dedicated dashboard for each Smart Bidding strategy, showing how the strategy is performing — including its current bid status, historical performance trends, and conversion delay data that shows how long it typically takes for conversions to be recorded after a click. This report is the primary tool for diagnosing Smart Bidding performance and understanding whether a strategy is meeting its targets.
Why are the other options incorrect?
In the auction analysis
Auction analysis (auction insights) shows how your ads perform relative to competitors — it does not contain bid status, performance trends, or conversion delay data.
In the bidding keyword report
The bidding keyword report is not a standard Google Ads report — keyword performance data is found in the Keywords tab, but bid status and conversion delay reporting are not part of it.
In the performance strategy planner
The performance strategy planner is not a standard Google Ads report — Performance Planner is a forecasting tool for budget planning, not a reporting dashboard for bid strategy diagnostics.
Real-World Example
A PPC manager notices that a Target CPA campaign's cost per conversion has risen over the past two weeks. They open the bid strategy report and see the strategy entered a 'Learning' status after a recent budget increase, and the conversion delay chart shows some conversions from last week are still pending attribution. Understanding this context, the manager waits 7 more days before making further adjustments — avoiding premature optimisation.