What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
Select all correct answers
Correct Answers
Performance Max can help achieve this goal.
Dynamic Search Ads can help achieve this goal.
Why is this the correct answer?
The two keywordless campaign types marketers can utilise to drive incremental reach are Performance Max and Dynamic Search Ads. Performance Max is a fully keywordless campaign type that uses asset groups and audience signals to serve ads across all Google channels — Search, Display, YouTube, Gmail, Maps — without requiring keyword lists. Dynamic Search Ads automatically match ads to relevant searches by crawling the advertiser's website, eliminating the need for manual keyword management. Both types extend reach beyond what traditional keyword-based campaigns can cover.
Why are the other options incorrect?
Expanded text ads can help achieve this goal.
Expanded text ads are a keyword-based ad format, not a keywordless campaign type — they require keywords to trigger and are not designed for incremental reach beyond keyword targeting.
Responsive search ads can help achieve this goal.
Responsive search ads are an ad format within keyword-based campaigns — they are not a keywordless campaign type and require keywords to determine when ads serve.
Real-World Example
A travel agency runs keyword-based Search campaigns covering their core destinations but wants to capture additional demand. They launch a Performance Max campaign and a Dynamic Search Ads campaign to cover incremental queries. Within 30 days, the two keywordless campaigns deliver 1,340 additional clicks from searches not covered by any existing keyword, increasing overall booking volume by 19% without cannibalising current campaigns.