Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 6 of 23
As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
5 answer options
What’s a benefit of using Smart Bidding with broad match?
4 answer options
Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
4 answer options
You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal? Select 3 Correct Responses
5 answer optionsMultiple correct
Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
4 answer options
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses
5 answer optionsMultiple correct
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)
5 answer optionsMultiple correct
Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
4 answer options
Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
4 answer options
Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?
4 answer options
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
5 answer optionsMultiple correct
How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?
4 answer options
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
4 answer options
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
4 answer options
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
4 answer options
What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?
4 answer options
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
4 answer options
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?
4 answer options
Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.
7 answer options