Google Ads Search Advertising Certification
Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
The ad could increase the cost-per-click for the advertiser.
The ad could help the advertiser receive more bids in the auction.
The ad quality could lower cost-per-click by 40% or more.
The ad click-through rate could lead to a higher Ad Rank.
Correct Answer
The ad click-through rate could lead to a higher Ad Rank.