Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
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You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.
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You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion
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You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
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An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
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The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
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What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
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The format of a Shopping Ad is different from that of a standard text ad in that it includes:
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Which statement is true? - Latest Question Answers of Google Certification Exams
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An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Adwords Editorial and professional requirements - Latest Question Answers of Google Certification Exams
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Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget? - Latest Question Answers of Google Certification Exams
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In order to differentiate ads from those of competitors, advertisers should:
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Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include
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Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.
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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
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A florist is advertising five types of flowers, including red roses.
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four Search campaigns that run out of daily budget
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increase the position without raising the bids
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identify specific goals for an Google Ads campaign, Make strategic changes to the account to improve performance
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