AC
Google Ads Search Advertising Certification

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Try various CPC amounts to determine the average
Bid across multiple groups to determine the average
Use bid simulators to see CPC estimates
Raise your max. CPC to £3 to cover possible competitive bids

Correct Answer

Use bid simulators to see CPC estimates

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