Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 19 of 23
You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
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If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
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Based on Google Ads Editorial and professional requirements, which headline is most likely to generate clicks?
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You might analyze exact match impression share data to get an idea of:
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An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
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Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
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According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
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You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
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The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
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Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.
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If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
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The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”
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A successful Google Ads text ad:
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To optimize a client’s campaign to get the most out of her mobile advertising, you can:
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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
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Chanara, a senior account manager at a large digital agency, likes having an Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
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Why would the data for a Search Network campaign show conversions but no view-through conversions?
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An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
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Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
4 answer options