Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 18 of 23
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced
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Your client sells gardening supplies online. You suggest she use sitelinks because they can:
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Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group
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Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging
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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
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The strategic use of different marketing channels affects:
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According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
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Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
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If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should
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Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
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Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
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Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.
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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.
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You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.
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Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
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A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
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Which of these statements is true?
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