Google Ads Search Advertising Certification
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
It uses conversion history to set higher bids when a conversion is more likely
It sets CPC bids as one-tenth of the current CPA bid setting
It bids a static CPC value based on the current maximum CPC settings
It adjusts CPC bids based on existing bid adjustments
Correct Answer
It uses conversion history to set higher bids when a conversion is more likely