Google Ads Search Advertising Certification

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

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You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

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Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

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According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

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Each of these are benefits you’d expect from Shopping Ads except:

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Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

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If you want to target ads to only people who speak Spanish, you can:

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Keyword Planner can do all of these things except:

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Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

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An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

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Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

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Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

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You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

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You’re using target search page location bidding. You know it’s working because you see your ad:

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You can add a “+”modifier in front of the words in a broad match keyword to:

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An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

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Which is a best practice for writing an effective text ad?

5 answer optionsMultiple correct

Which option can you use to capture potential business later in the day, even on a limited budget

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According to Google data, after seeing an ad on their smartphone, more than half of people:

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High quality ratings for an ad can:

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