Google Ads Search Advertising Certification
An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
The Quality Score for the account was reset after the ad was edited.
The edited ad is less relevant to the keywords within the ad group.
The edited ad has a lower conversion rate after the changes were made.
The advertiser’s landing page is down for maintenance.
Correct Answer
The edited ad is less relevant to the keywords within the ad group.