Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 13 of 23
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
4 answer options
Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
5 answer optionsMultiple correct
What does adding callout extensions to your Google Search ads enable you to do?
4 answer options
You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
4 answer options
What’s a best practice for using ad extensions?
4 answer options
Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
4 answer options
A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?
4 answer options
Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
4 answer options
What are two best practices for creating ads? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
4 answer options
A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?
4 answer options
What’s the primary benefit of using structured snippet extensions in your ads?
4 answer options
A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?
4 answer options
A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?
4 answer options
When are automated extensions, such as Seller Ratings, shown?
4 answer options
What’s a benefit of using Customer Match audience solutions?
4 answer options
A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?
4 answer options
Why is optimizing your ad rotation when setting up your ads recommended?
4 answer options
Match each ad extension with the benefit it brings to a user’s ad experience.
7 answer options
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct