Google Ads Search Advertising Certification
You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
Lapsed customers who haven’t purchased from the brand in the previous year
Customers who have purchased at the retailer’s outlet location
Customers who participated in the brand’s most recent holiday sale
Customers who are members of the company’s loyalty program
Correct Answer
Customers who are members of the company’s loyalty program