Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 10 of 23
A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Which of the following factors wouldn’t change an account’s optimization score?
4 answer options
A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
4 answer options
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
2 answer options
How many ads should be implemented per ad group?
4 answer options
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
4 answer options
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
4 answer options
John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
4 answer options
Which ad extensions can serve automatically?
4 answer options
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
4 answer options
What’s an accurate description of callout extensions?
4 answer options
Arrange the items below in order of hierarchy, beginning with the top level.
7 answer options
What are the three main factors that determine ad quality?
4 answer options
Which of the following can be customized with audience signals to make Search campaigns more efficient?
4 answer options
What’s a key objective in delivering ad extensions?
4 answer options
What is the key value proposition of Google Search campaigns?
4 answer options
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
4 answer options
With Dynamic Search Ads, what does the advertiser provide?
4 answer options