Google Ads Search Advertising Certification
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website
Customer Match allows you to reach people who haven’t been to your website yet
It wouldn’t be a good fit. You have to tag your website to use Customer Match
Customer Match relies on your own data instead of a remarketing tag
Correct Answer
Customer Match relies on your own data instead of a remarketing tag