Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Question

Accepted Answer

Adding seasonal messaging during the holiday season.

Answer

Making the headline bold to potentially improve the eCTR.

Answer

Using colors in the message text to improve Quality Score.

Answer

Incorporating an image to make the ad more enticing.