Google Ads App Campaigns Certification
Promote mobile apps across Search, Display, YouTube, and Google Play
184 practice questions
Page 3 of 10
Why might a cosmetics company that traditionally sells products in stores promote their app?
4 answer options
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
4 answer options
Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
4 answer options
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
4 answer options
Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.
3 answer optionsMultiple correct
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
4 answer options
What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Why doesn’t machine learning happen immediately after starting a Google App campaign?
4 answer options
What important role does app promotion play in the mobile gaming industry?
4 answer options
Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
4 answer options
Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
4 answer options
As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
2 answer options
A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.
7 answer options
Google App campaign objectives should depend on which of the following?
4 answer options
Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
4 answer options
Which components of a Google App campaign allow marketers to reach valuable users?
4 answer options
A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image, and video assets per ad group for an app campaign?
3 answer options
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
4 answer options
Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.
3 answer optionsMultiple correct