Google Ads App Campaigns Certification
Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
They unlock additional segmentation options for placements that occur on YouTube.
They’re an effective way to directly compare conversion data against similar businesses.
They offer insights into video assets, so best-performing ones can be given priority.
They provide additional conversion data, so better business decisions can be made.
Correct Answer
They provide additional conversion data, so better business decisions can be made.