Display & Video 360 Certification
You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
Correct Answer
When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.