Display & Video 360 Certification
Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.
You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.
You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
Correct Answer
You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.