You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

Question

Accepted Answer

When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.

Answer

Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.

Answer

Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.

Answer

Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.