Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

Question

Accepted Answer

You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.

Answer

You can use view-through conversions (VTCs) to give twice as much attribution credit to viewable impressions.

Answer

You can only enable viewable view-through conversions (VTCs) on a last interaction attribution model.

Answer

You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.