Display & Video 360 Certification
Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
It allows you to decrease impressions in certain regions.
It allows you to decrease your campaign’s unique reach.
It allows you to increase ad exposure to the same users.
It allows you to reinvest your budget to reach new users.
Correct Answer
It allows you to reinvest your budget to reach new users.