Display & Video 360 Certification
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
Audio ads can’t measure Brand Lift.
The report won’t appear for several days in Display and Video 360.
Brand Lift measurement isn’t supported by Display & Video 360.
Programmatic Guaranteed deals can’t measure Brand Lift.
Correct Answer
Programmatic Guaranteed deals can’t measure Brand Lift.