Display & Video 360 Certification
You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?
Display & Video 360 can’t support Brand Lift measurement.
It takes several days for a report to show up in Display and Video 360.
Brand Lift can’t be measured for audio ads.
Brand Lift can’t be measured for Programmatic Guaranteed deals.
Correct Answer
Brand Lift can’t be measured for Programmatic Guaranteed deals.