Display & Video 360 Certification
Master programmatic advertising across the DV360 platform and DSP buying
224 practice questions
Page 8 of 12
While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
4 answer options
Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
4 answer options
While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
4 answer options
To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?
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Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?
4 answer options
A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
4 answer options
You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
4 answer options
You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?
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You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
4 answer options
Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
4 answer options
What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses
4 answer optionsMultiple correct
What inventory sources allow for exclusive publisher partnerships?
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Where are video ads hosted for a TrueView campaign?
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How is the daily budget calculated for an insertion order with Flight Even pacing?
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What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
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What environment supports proximity targeting?
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How would you add third-party verification to a creative when Campaign Manager is your ad server?
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How can an advertiser be granted access to TrueView inventory?
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How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
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Which ad format supports pre-bid verification with Integral Ad Science?
4 answer options