If your coworker asks what optimized targeting does, how could you explain it?

Question

Accepted Answer

Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.

Answer

Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.

Answer

Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.

Answer

Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.