Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
Page 4 of 11
When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
4 answer options
Which metric is NOT available in Data Transfer?
4 answer options
What report tracks Floodlight attribution in Reporting?
4 answer options
What cost model only calculates cost for impressions measured as viewable by Active View?
2 answer options
In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses
4 answer optionsMultiple correct
What attribution model uses Floodlight data from both attributed and non-attributed conversions?
4 answer options
What data is provided in Video Verification?
4 answer options
The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct Responses
4 answer optionsMultiple correct
What is required to track mobile app conversions using Floodlight tags?
4 answer options
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
4 answer options
While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
4 answer options
You decide to add Floodlight tags to your campaign in Campaign Manager 360. What will these tags do?
4 answer options
What can Floodlight tags do within Campaign Manager 360?
4 answer options
When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?
4 answer options
A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
4 answer options
An advertiser is launching a new product. They need to ensure a creative will run every time. What do they need to do?
4 answer options
In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?
4 answer options
Your client wants to create a video campaign with your agency. They ask you for an example when you might use the videoimpressions or video starts metric from Campaign Manager 360. How do you answer them?
4 answer options
In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
4 answer options
You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?
4 answer options