Campaign Manager 360 Certification
What is required to track mobile app conversions using Floodlight tags?
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A dynamic publisher pixel implemented in the Floodlight tag
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
Correct Answer
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps