Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
Page 2 of 11
Which two features may be used to log additional information about a click? (select two)Select All Correct Responses
4 answer optionsMultiple correct
Where are Campaign Manager and Display & Video 360 linked?
4 answer options
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
4 answer options
What are two benefits of using the INS tag? (select two)Select All Correct Responses
4 answer optionsMultiple correct
Which two methods measure impressions served in a mobile app? (select two)Select All Correct Responses
4 answer optionsMultiple correct
When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
4 answer options
Cross-environment conversion methodology takes into account what data sources?
4 answer options
When would a VPAID asset be used?
4 answer options
What report in Report Builder shows the number of unique users who have interacted with ads?
3 answer options
Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct Responses
4 answer optionsMultiple correct
What happens when a user meets the frequency cap for an ad?
4 answer options
At what level can landing pages be managed across campaigns?
3 answer options
Paid search dimensions in Report Builder are compatible with what metric?
4 answer options
In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct Responses
4 answer optionsMultiple correct
What Floodlight conversion counting method would report the first visit for each user within a given day?
4 answer options
Which information can be extracted from the data in the Verification tab? (select two)Select All Correct Responses
4 answer optionsMultiple correct
If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
4 answer options
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
3 answer options
When is an impression counted in Reporting?
4 answer options
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
4 answer options