Campaign Manager 360 Certification
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Assign the ad’s frequency cap to one impression per day
Create a sequential rotation with the Rich Media creative set first
Correct Answer
Create a sequential rotation with the Rich Media creative set first