Amazon Ads Campaign Optimization Certification
Optimize Sponsored Products, Sponsored Brands, and DSP campaigns on Amazon
61 practice questions
Page 3 of 4
Which of the following metrics can you use to measure your awareness goals?
3 answer options
During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
3 answer options
What does the click rate (CTR) on the search catalog performance dashboard include?
3 answer options
Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
3 answer options
Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
3 answer options
You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
3 answer options
What is different between the reporting scopes of Amazon DSP and AMC?
3 answer options
You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
3 answer options
Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
3 answer options
Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?
3 answer options
Which of the following metrics can you use to measure your loyalty goals?
3 answer options
Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
3 answer options
When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
3 answer options
Which type of audiences should you use to help drive purchase goals?
3 answer options
You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
3 answer options
During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
3 answer options
Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
3 answer options
What optimization strategy would be best to use if a line item has high performance and high delivery?
3 answer options
One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
3 answer options
What does the awareness index within Brand Metrics measure?
3 answer options