Amazon Ads Campaign Optimization Certification
What does the click rate (CTR) on the search catalog performance dashboard include?
The percentage of purchases to clicks for products originated from the search results page.
The total number of product clicks or glance views that originated from the search results page.
The percentage of clicks to impressions for products originated from the search results page.
Correct Answer
The percentage of clicks to impressions for products originated from the search results page.