Amazon Ads Campaign Optimization Certification
Optimize Sponsored Products, Sponsored Brands, and DSP campaigns on Amazon
61 practice questions
Page 1 of 4
Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
3 answer options
Which of the following metrics can you use to measure your consideration goals?
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A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
3 answer options
How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
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When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
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Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
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How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
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Which of the following indicates that you should increase your ad budget?
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You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal(s) will they help you achieve?
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Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
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Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
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One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
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Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
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Which of the following metrics can you use to measure your conversion goals?
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Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
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Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
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After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
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To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
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You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
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Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
3 answer options